Apps for youngsters as young as 6 are marketed as instructional, and but a study from the University of Michigan and the C.S. Today Melissa & Doug is among the largest toy firms in the country, behind Hasbro, Mattel, Hallmark (which owns Crayola), and Spin Master (the corporate behind Hatchimals and proprietor of the Paw Patrol IP). Though it was self-financed for years, it accepted an undisclosed quantity of funding from Boston private equity firm Berkshire Partners in 2010 to promote its merchandise internationally. Reports have claimed the corporate sells more than $400 million worth of toys yearly; though the company declined to share gross sales figures with Vox, a rep said the actual number is higher.
Part of the CCFC’s work as a watchdog group is to name out false claims within the toy industry. Golin says the group constantly encounters corporations making inaccurate claims about their products’ academic … Read More